“Your Best Life Now, which has fueled a TV show that Osteen claims is now seen in 200 million homes worldwide, opens with a story of a man on vacation in Hawaii. He was “a good man who had achieved a modest measure of success, but he was coasting along, thinking that he’d already reached his limits.” While sightseeing, he and his wife admired a gorgeous house on a hill. “I can’t even imagine living in a place like that,” he said. For this bit of self-deprecation and modesty, Osteen pities the man: “His own thoughts and attitudes,” he writes, “were condemning him to mediocrity,” or what is known in the gospel as the “defeated life.”
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The idea of reaching out to churches took off quickly, Jacobson recalls. The branch managers figured pastors had a lot of influence with their parishioners and could give the loan officers credibility and new customers. Jacobson remembers a conference call where sales managers discussed the new strategy. The plan was to send officers to guest-speak at church-sponsored “wealth-building seminars” like the ones Bowler attended, and dazzle the participants with the possibility of a new house. They would tell pastors that for every person who took out a mortgage, $350 would be donated to the church, or to a charity of the parishioner’s choice. “
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The tenets of the prosperity gospel, and the practical advice that pastors often give their parishioners, help immigrants learn “not just how to survive but how to thrive; not just live paycheck to paycheck but handle money—manage complicated payrolls, invest in equipment,” Lin told me. Along the way, they become assimilated. “While they’re trying to be closer to God, instead they become American,” he says, from their optimism and entrepreneurialism to the very nature of their dreams.
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There is the kind of hope that President Obama talks about, and that Clinton did before him—steady, uplifting, assured. And there is Garay’s kind of hope, which perhaps for many people better reflects the reality of their lives. Garay’s is a faith that, for all its seeming confidence, hints at desperation, at circumstances gone so far wrong that they can only be made right by a sudden, unexpected jackpot.
via The Atlantic’s article on Prosperity Gospel